She makes
brands stand out.
Sabine Raab gives brands a clear identity. She combines design, marketing and an entrepreneurial mindset with creative ideas, experience and a love of collaboration.
More about Sabine
A versatile thinker.
A dependable partner.
Sabine quickly grasps new subjects and brings projects to completion with energy and a clear focus on results. Together with her team, she develops brand identities that position companies clearly, raise their visibility and build trust.
Her career took her from studying visual communication in Mainz and Offenbach to Pentagram in London and running her own business in Frankfurt, before moving to Zurich. Through the agency Brandangels, which she co-founded, she has supported companies for more than twenty years, often building lasting client relationships.
Her experience spans technology and financial communications, consumer goods, healthcare and luxury. It includes projects for Siemens, Deutsche Bank, Roche, Kneipp, Ronnefeldt and Mercedes-Benz — both directly and in collaboration with agencies.
Sabine listens, gets to grips with business models and works with entrepreneurs and marketing teams to develop clear messages and distinctive brand imagery. New subjects spark her curiosity; experience from other industries brings fresh perspectives.
She has a particular passion for packaging design. Ever since her first designs at Pentagram London, she has been fascinated by how form, colour and typography can create a whole brand world in a small space, guided by an instinct for trends and the market.
Strategy & Brand
Positioning, brand stories, naming and visual identity.
Design & Packaging
Art direction, packaging, key visuals and print.
Web & Content
Websites, landing pages, digital campaigns and AI-generated brand imagery.
Social Media & Events
Content, reels, influencer partnerships and brand activations.
Many fields.
One creative signature.
Selected projects show how she approaches brands and turns ideas into design.
VELUTO
For the mobility start-up, she and her team translate autonomous technology into a clear brand presence: branding, a website and storytelling for investors and partners. The logo, typography, colour palette and imagery make new forms of everyday mobility tangible.
Her brand chart: identity, typography and colour palette.
Her case visual: a brand world and vision of the future, created with AI.
Kneipp MEN
Packaging design and product communications for the men’s care range, drawing on Kneipp’s natural brand world.
Skincare in a natural settingHer campaign visual for Kneipp MEN.
The care range in the forestHer design brings the product family together.
NIVONA
“A passion for coffee”: with Brandangels, she supported the then start-up for five years, from its visual identity to print and digital applications.
Ronnefeldt
Eight years of collaboration: with Brandangels, she designed packaging, product ranges and campaigns for the tea brand, serving retail and hospitality.
NOROADER
With Brandangels, she developed the charter yacht’s website and social media presence. Imagery, posts and reels bring life on board to the screen.
A generalist’s outlook.
Precision in execution.
Sabine Raab combines experience in technology, financial communications, consumer goods and other sectors with a clear understanding of brands and people.
Whether it is technology, financial services or a product on the shelf, she understands business models and audiences and makes complex subjects accessible. Experience across markets opens up new perspectives.
As a creative generalist, she develops brand identities, campaigns and content with her team. She brings together specialists in strategy, copywriting, design, web, photography and film, working closely with the client’s team.
Develop ideas with herTechnology, Industry & Mobility
Intralogistics, energy, vehicles and autonomous mobility, from technical products to new mobility concepts.
Siemens · Jungheinrich · Total Gas Energy · Mercedes-Benz · VELUTO
Financial Communications, Consulting & Insurance
Communicating financial services, investment topics, business consulting and insurance with clarity and credibility.
Deutsche Bank · DWS · SIX Group · Deloitte · EY · Provinzial
IT, Cybersecurity & Telecommunications
Presenting software, digital solutions, electronics and connected communications for different audiences.
SUSE Linux · Deutsche Telekom · Samsung · Vodafone
Consumer Goods, Food & Beverage
Coffee machines, tea, coffee, food and beverages, with brand communications and packaging for retailers and consumers.
NIVONA · Ronnefeldt · Nestlé · Jacobs Krönung · Heineken
Cosmetics, Personal Care & Supplements
Creating recognisable product and brand worlds for natural cosmetics, skincare, haircare and nutritional supplements.
Kneipp · Douglas · Wella · Nutresana · HelviLab
Pharma, Healthcare & MedTech
Supporting pharmaceutical companies, clinics and laboratories with an understanding of medical subjects and a clear visual language.
Roche · Novartis · Gilead · CSL Behring · Hirslanden · Analytica
Real Estate, Living & Interiors
Real estate, office planning, interiors, kitchens and bathrooms, from corporate branding to physical brand experiences.
LBBW Immobilien · Büroplan · Kaldewei · musterhaus küchen
Lifestyle, Luxury & Hospitality
Presenting fashion, bags, jewellery, yachts, hotels and tourism with an eye for aesthetics and memorable brand experiences.
THADEN · VEE COLLECTIVE · NOROADER · Adlon Kempinski · Emirates Palace · TUI
Media, Education & Foundations
Raising the visibility of publishing, culture, education and charitable causes through clear identities and meaningful stories.
ARTE · Berliner Verlag · Gruner + Jahr · EBS · JAF Foundation
Health as a focus.
Branding as a strength.
For Nutresana, HelviLab, Aldi and iCare she combines experience in health topics, brand development and packaging design. She gives product families a recognisable identity and presents information clearly across packaging, sales materials and digital channels. Her understanding of health-related content and different consumer groups helps align product, design and communication.
HelviLab
Packaging, an online shop and social media: she unites the colour-coded products through a shared visual language, extending to AI-generated content and reels.
Nutresana ESSENTIALS
She designs packaging, the website, social media and point-of-sale materials as one brand world for health, performance, recovery and beauty.
SDG Inspired Memory Ring
17 stones for 17 UN Sustainable Development Goals: her jewellery design turns the idea into something wearable.
Explore her jewellery project100 Davos Women · Creativity with Purpose
Design can
make a difference.
As a member of 100 Davos Women she champions women’s visibility. Conversations across industries bring fresh inspiration.
Her SDG Inspired Memory Ring combines design with responsibility: 17 stones represent the United Nations’ Sustainable Development Goals. She donates 17 per cent of the net profit to projects working towards those goals.
Curiosity is part of her work. She explores new tools and shares what she learns with the team. She uses generative AI for brand imagery, animated product shots and videos, guided by a clear design judgement about what fits the brand.
Entrepreneurial thinking.
Creating together.
Sabine Raab is looking for new opportunities in branding, marketing or corporate communications, ideally with an SME, a start-up or a foundation where decisions can be made quickly.
She brings experience, creative energy and a collaborative spirit, and would love to help shape brands over the long term.
Get to know Sabine — she would be happy to hear from you by email or phone.
raab@brandangels.ch +41 76 579 95 59Brands she
has worked for.
Brand experience from her own projects and collaborations with agencies and teams.
Adlon Kempinski · AIKO · Aldi · Analytica · ARTE · Ballantine’s · Ballwanz Immobilien · Basan-Gruppe · Berliner Verlag · BLACKROLL · Blogomotive · Büroplan · Capri-Sonne · Celonic · Cleft Foundations · Creme 21 · CSL Behring · Degussa · Deloitte · dentabella · Deutsche Bahn · Deutsche Bank · Deutsche Telekom · DIAMOS AG · Diplomatenviertel · dm · Douglas · DWS · Edeka · Einbecker · Emirates Palace · European Business School (EBS Universität) · EY · Facelle · Fraport · Fressnapf · gategroup · Giberg Casting · Gilead · Glashütter Uhrenbetrieb · Goldpfeil · Gruner + Jahr · Heineken · HelviLab · Heylands Bier · Hirslanden Gruppe · Homeoffice-einrichten.net · Jacobs Krönung · JAF Foundation · Jaguar · Jungheinrich · Kaldewei · Kneipp · Kneipp MEN · Laurent-Perrier · LBBW Corporate Real Estate Management · LBBW Immobilien · Luja · Maggi · Mazda · Mercedes-Benz · Michelstädter Bier · MINI · Mitsubishi Motors · Müller Drogerie · Müller Milchprodukte · Mumm & Co. · musterhaus küchen · Nestlé · NIVONA · Nokia · Norma · NOROADER · Novartis · Nutresana · OCYEON · Opel · OPIUM Bikes · PetMedica · Provinzial Versicherung · Roche · Ronnefeldt · Rossmann · Samsung · Schlecker · SEEGER Lederwaren · Siemens · Sirocco Tee · SIX Group · SUSE Linux · Terramar Reisen · THADEN bags · Thomas Cook · Total Gas Energy · TUI · VAINARD Joaillerie · Valora · Vantage · VEE COLLECTIVE · VELUTO · Vodafone · Wella